How Packaging Influences Customer Decision Making?
Things have changed in recent times. Good old days where there was one or a couple of similar products brands and manufacturers are well past. In the present day, we have great competition among several brands offering similar products but in their own different ways with slight changes here and there but mainly different in the way they market their products. This applies to just about every common product, take the example of toothpaste, in supermarkets you have a whole plethora of toothpastes brands offered for different prices and with slightly different features as well but all with the same purpose of cleaning teeth and keeping gums fresh.
Packaging has the ability to present products in a unique way to consumers with an aim to boost sales. It is the first thing and layer that the customers will look at when looking for any type of products. Here are a few ways
How Packaging Influences Customer Decision Making:
Important Information About the Products On Packaging
We live in a transparent world where people like to know what they are paying for. Product packaging has the potential to play the most significant part in this regard. Regardless of what material the packaging is made from, relevant information about the products that are enclosed in them can be printed efficiently right on them. For food products, their ingredients and expiration dates and for retail products, instruction on how to use them correctly have the ability to make customers pay attention to them and purchase them because of all the detail about the products that is printed on their surfaces.
Brand Awareness and Loyalty
Another significant way packaging influences the customers buying decision is by having the brand names or logos printed on them that works positively for people who might have used the same brand’s products in the past and have been satisfied by their quality. Consider the same example of toothpaste, if you have bought toothpaste from brand ‘X’ before and happed to like it, it is highly likely that when you go in supermarkets to pickup toothpaste, you will directly be attracted towards the same brand ‘x’ products without having to think about your decision much at all. This increases customer’s buying decision on a much bigger level as well influencing groups or people across different social and cultural planes efficiently.
Presenting Beautiful Attractive Designs
Probably the most significant way packaging influences customer’s buying decision is through its way of presenting the products to the consumers. Packaging is usually made from cardboard, paperboard, plastic or composite materials (depending on the product requirements) and all of these materials provide very good printable surfaces on which any quality color theme and designs can be printed efficiently. It is up to the product brand manufacturers to come up with much beautiful and attractive design that has the “wow factor” about them and diverts potential customer’s attention towards them. That phrase “first impression is the last impression” holds true in the buying decision of customers as long as the product itself lives up to its name and delivers good quality satisfaction for the consumers. As far as attracting customer attention in nearly all kinds of everyday products is concerned, packaging can be the biggest influencer.
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